High-volume consumables: sustainability where it matters most
Discover how Horsleys can help redefine your passenger experienceCHALLENGE
When one of our existing clients — a leading global tour operator — asked us to help boost their sustainability scores, we knew that high-volume consumables were where we could make the greatest impact.
We focused all of our attention on beverage cups and hand towels, which are two of the most high-volume consumable products used by almost every airline.
SOLUTION
Our first project — a suite of 2-in-1 air freshener & cabin soaps — used distinct fragrances and labels to delineate the airline’s economy and premium spaces. Manufactured in-house by Horsleys, these 2-in-1 bottles take up minimal storage space and are completely leak-free, making it easy for cabin crew to change bottles mid-flight without any mess. We worked closely with the client on our two signature scents and custom labels to ensure that each space on the aircraft feels very different.
Following the success of this first project, we were invited to find new ways to infuse their brand into their onboard experience.
Recycled paper hand towels with a tiny footprint
Paper towels have a surprisingly high carbon footprint. Traditionally made from virgin paper, vast amounts of water and energy are required to create a standard C-fold or Interfold paper towel. To support this client’s sustainability drive, we sourced a tactile, absorbent V-fold paper towel from recycled stock.
The recycled paper used in these new V-fold paper towels doesn’t just keep the airline’s carbon footprint low — it also cuts down on toilet blockages and helps reduce logistics costs. There is also no compromise on paper quality — it’s soft, clean and absorbent. This paper stock is so good, in fact, that we have started using it for the airline’s toilet paper, too.
This seemingly simple switch — from virgin to recycled paper stock — means that this airline can lessen its impact on the natural world without compromising passenger comfort.
A practical approach to sustainability
As an industry, our carbon footprint can come down. It just takes thought, application and a willingness to innovate. We recognise that — for sustainability to work in the world of commerce — product quality needs to stay high and costs need to stay under control.
By prioritising high-volume consumables like cups and towels, our client has been able to make a massive difference without compromising on passenger experience.
If you’re looking for practical, cost-effective ways to improve your sustainability metrics, please get in touch. We can introduce you to a wide range of certified sustainable options and suggest new ways to become a greener airline.